This toothpaste is fluoride free and dentist designed, and utilises hydroxyapatite which is naturally remineralising, leaving your teeth feeling sparkly clean! The main ingredient, Hydroxyapatite, is the mineral from which your tooth enamel is formed. By using this toothpaste, you are restoring your tooth’s natural mineral balance. Hydroxyapatite is a revolutionary and non-toxic alternative to fluoride, meaning you can now choose a toothpaste which is both natural and effective.